Amazon drafts 1 product map to fight agents

Amazon is drafting a plan to collect data on almost every product sold on Earth, Reuters reported on the 13th of November 2026. Reuters saw an internal Amazon document.

The plan is called World Product Graph. Part of its aim is to fend off AI shopping agents, programs that shop for people, Reuters said.

What the document says

The draft has a hoped-for launch date of the 1st of October 2027, Reuters said. Brands would send data, and Amazon would also scan other shops' websites.

Coca-Cola and Bayer have signed up to share product data, the document says.

A warning about its own AI helper

The document says many answers from Rufus, Amazon's AI shopping helper, are wrong or incomplete. It says Rufus handles about 83 million searches a week.

Amazon said those usage figures are badly outdated. It said Alexa for Shopping, the new name for Rufus, is about 97 percent accurate.

Agents as a threat

Meta's Muse agent has more than 10 million users in the US and Canada, Reuters reported. Amazon blocked Muse from its site in September.

Below we break down the search race

In a 2025 Morgan Stanley report, 57 percent of online shoppers began on Google and 16 percent on Amazon. Google's share is about 3.6 times Amazon's, by our arithmetic.

What is confirmed and what is not

Amazon said a brainstorming document does not always reflect its current plans. Reuters could not tell if or when the plan will launch.

Key facts

Reuters saw an Amazon document on a plan called World Product Graph.

It aims to gather data on almost every product for sale.

The draft launch date is the 1st of October 2027.

Amazon said the document may not reflect its current plans.