Meta's Muse places calls from 20 dollars

Meta's AI helper Muse can now phone US businesses for its users, Meta's chief AI officer Alexandr Wang posted on the 12th of November 2026. The feature is only for paying users in the United States.

Muse plans start at 20 dollars a month, TechCrunch reported.

What the calls are for

Wang said Muse can handle calls people do not want to make, such as to insurers, cable firms or the DMV. The DMV is the US office for driving licences.

It can also call a restaurant that does not take bookings online, Wang said.

Price and limits

The 20 dollar plan gives 500 million Muse tokens a week, TechCrunch reported. Tokens are bits of words that AI reads and writes.

A 100 dollar plan gives 3 billion tokens a week for heavier use, TechCrunch said.

Others do this too

Google's Gemini and the startup Instinct offer similar calls, TechCrunch reported. Many businesses hang up once they hear an AI on the line, TechCrunch wrote.

Muse has more than 10 million users, Meta said last month, according to TechCrunch.

What went viral on X

Wang's launch post had about 82,000 views and 1,275 likes by the 13th of November.

Below we break down the plans

The 100 dollar plan costs five times more and gives six times the tokens, by our arithmetic. So each dollar buys about 20 percent more.

What is confirmed and what is not

Meta has not said when free users get phone calls. A Muse email address will soon reach free users, Wang said this week, TechCrunch reported.

Key facts

Meta opened Muse phone calls on the 12th of November 2026.

Calls are for paying US users only.

Plans start at 20 dollars a month.

Gemini and Instinct offer similar calls.